AD SPOTS DESERVE TO BE SEEN /
PRE STORY SPOTS© /
FOR AN AD TO DO IT'S JOB / IT NEEDS TO BE SEEN IN ALL IT'S GLORY /
AFTER 20+ YRS AT THE CROSSROADS OF TECH AND MEDIA / WE ARE BRINGING THE ANSWER TO THE QUESTION / HOW CAN PUBLISHERS AND ADVERTISERS THRIVE TOGETHER / IN A POST FREE_CONTENT 5G ERA /
LINK TO DEMO
An Ad placed on an Editorial property is a form of Payment to the Publisher. It shows Respect for the Work of the Publisher. It has to be Boldly Proclaimed and provide a Payoff to the Advertiser. /
PITCHING SOMETHING NEW
Recognizing the future of video media, we started the first venture funded digital venture along Venice Beach to bring great video to the digital realm, the year was 1997. The head of Worldwide Marketing for Apple took us around the Ad Agencies to help us introduce our first digital demos of how a Video Ad could work in this digital realm. From, sitting down with Jeff Goodby, to Steve Hayden at Ogilvy, to the creative team at Wieden & Kennedy in Portland, to the creative team at Fallon in Minneapolis, BBDO and on and on, we pitched the future of digital. The first sale was for a set of BMW spots. The online connections were still spoty, so we first launched our Short FIlm Network both online and on the new DVD platform. The content and ads within were fantastic. Both Polygram Films/Universal Studios and Warner Bros distributed these series. We included the content and the ads on discs, online and on laptops from Sony and IBM. We were able to blow past the View Numbers we had promised. Siskel & Ebert, the widely watched film critics, reviewed the Ad Spots along with the content and gave it the first Thumbs Up for Ads in the digital realm. /
PIONEERING DIGITAL SPOTS
BMW. GM EV1. Our first digital media placement. A BMW spot we placed on multiple new digital platforms including in our Short Film Network Online. The then BMW Ad Agency, Fallon recommended a trial and placed the spot via the BMW media agency. The content and spots we launched gave rise to short film advertising in the digital realm. The project as conceived and distributed, is still available for sale, distributed by Warner Bros. Critically Acclaimed Then. Still Amazing Now. The Video Codec we pioneered, is used today by Netflix and YouTube.
RAMPT SEARCH for multimedia, was the first search engine to find video, audio and multimedia content online. With RAMPT, we introduced the Key Word placement that allowed video spots to be placed alongside search terms. RAMPT Search financed by Time Warner and Intel was made available on the Netscape Browser Home Page as their official Broadband Search and won the first Cable Industry Online Award for the Key Word Search Placement technology.
Lord Of The Rings Trailer Breaks All Video Records. We took over the launching of the first Lord of The Rings Trailer from the one person online team at New Line Cinema. The trailer was to be housed on both Apple Servers and exclusively by us. We created a plethora of LOTR special content and distributed it to film and entertainment focused sites and on over a dozen of our online magazine spaces driving the awareness of the upcoming full screen High Bandwidth trailer. LOTR, became an instant success story online and drove what happened with the LOTR films and made digital marketing a mainstay with future film releases.
MOUNTAIN DEW. TOYOTA. Gravity Games Broadband Network. Conceived with NBC as the video portal for the GRAVITY GAMES that was to go against the ESPN XGames. We took over the ownership of the online version and co produced it with NBC. The $1 Million to $3 Million title sponsors included Mountain Dew for whom we created sponsor content to go along with the sporting videos. With over a dozen events streamed online, this became one of the first such large scale sponsored video editorial brands online. This portal was augmented by our exclusive licensing and publishing of over a dozen video sites for the top print magazines, including Surfer, Snowboarder and Skateboarder among others. The video content shot via these brands became the backbone to the first such personalized video network online, serving the 17 million readers of the print magazines.
VW. Paramount Pictures. Sony PSP. During the launch of the PSP. To reach the cutting edge gaming audience on the new stunning high resolution portable gaming machine that could also play high resolution videos. For VW, via their agency MediaCom and Paramount Pictures, we conceived and created an iTunes like software that allowed users to download and collect short video stories on the Sony PSP. It was highly publicized and became one of the few ways videos could be collected by the first set of PSP owners.
SaatchiLA / TOYOTA. Video Podcasting the Baja 1000 and the Taupo 1000 for the launch of Toyota FJ Cruiser and various Toyota Trucks. Never done before, highlighted by Apple as video podcasting examples in both their stores and on the front of iTunes, the campaigns featuring short segments from the race was downloaded in the millions. Saatchi/Toyota continued various video podcasting campaigns for over 8 years.
MERCEDES BENZ IPHONE APP. A companion project to a digital video media buy from us. We conceived, pitched, developed and launched the first sponsor branded app in the iPhone App Store. It was an app for Mercedes Benz. Downloaded a record breaking 500K+ times. This app showcased the 360 Mercedes Benz Videos created by agency Critical Mass and included several localized functions for the gps enabled mobile audience.
Apple showcased the 29GPS series of editorial apps on their iPhone TV Ad, these series of apps included the first App within App for Saatchi featuring a set of videos for a Toyota campaign. With plenty of traditional digital media to buy, the exercise here was to keep the brand on the cutting edge of the latest platforms.
New Yorker Magazine video app by us is released to the iPhone App store. First of its kind. Bridgestone placed their first mobile video ads on this app.
Apple iPad / Ford Lincoln / Team Detroit. First Gold National and Bronze Global MMA Smartie Awards for iPad native work on EDITION29 magazines for the iPad. For the launch of the Lincoln MKX, we intergrated the video music campaign featuring Beck as interactive content within stunning pages that move, with cinematic narrations and storytelling. We continued this iPad program with Lincoln for 3 years, featuring various Lincolkn campaigns over 6 iPad specific magazines. Never been done before, in new a new type of downloadable visual magazines.
Saatchi / TOYOTA Short Video Series on Racing as Video Feeds on over 12 platforms. Started with the 2014 Baja 1000, continued with the 2015 series on the trip to Chilean Volcanoes. Showcased on the front of Apple Podcasts, downloaded by the millions. We wanted to reach the offroad fans with collectible short pieces on any one of their multiple new platforms. Toyota compleletly owned several of the automotive video feed enviornments.
_CTREAMER Apps. Filmed magazine apps for the 5G Era. With over 24 apps imagined and crafted as a next generation of short video editorials. These massive set of apps will be available for select campaigns as a custom, cutting edge feature, that comes along with a _CTREAMER online video media buy.
_CTREAMER APPS / LINK /
©2019_CTREAMER / 29GPS LLC / SANTA MONICA / CA /